Jacksonville Investor Reality Check
Do not let broad Jacksonville averages set your ARV.
Jacksonville investors need the same caution as other Florida markets: insurance, flood exposure, and condition all affect real buyer behavior. Straight comp math is not enough by itself.
What investors assume
If the rent math works, the resale assumptions will probably sort themselves out.
What actually matters
Insurance, flood, and carry friction can separate two similar-looking deals very quickly.
Where Jacksonville deals break
Deals in Jacksonville usually break when the comp sheet looks workable but insurance, flood, or hold-cost friction was never fully priced.